The climate issue must be communicated. But communication about climate becomes so easily greenwash. The simplification leads to ambiguities and everyone measures in different ways.
We have now understood that we must measure the life cycle. But if we measure it in different ways, it can not be compared.
Well, it's a little more complex than that. There is a CO2 balance in everything that happens in the economy and the rest of the ecological system, where time is a crucial factor. But balance means that it is not just about CO2 that is released into the atmosphere. The risk of being too careful with the CO2 aspect is that all other external influences, not least chemical substances that work differently than those we are used to biologically, are overshadowed.